Cost-effective, highly targeted website traffic.

Pay per click search engines, pay for placement or pay for ranking search engines are a highly effective way to attract cheap, targeted traffic to your website. The best and most popular pay per click search engines are Overture (Yahoo! Search) and Google Adwords.

The way that it works is that you can bid on your position and then you pay every time someone clicks on your link to go to your site. For example, let's say that you want to get the number 2 position for the keyword phrase of: "fishing tackle". The current holder of the #2 position is paying 0.05 (5 cents) per click. In order for you to obtain that position, you must bid 0.06 per click and then you become number two or maybe even number one depending upon how close the bids are! Then, every time someone clicks on your link, they charge your credit card 6 cents.

The huge success of Overture (Yahoo! Search) and Google Adwords in providing cheap, targeted website traffic has encouraged the arrival of dozens of other pay for placement, pay for ranking or pay per click search engines. Often you can buy this search engine traffic for as little as 5 cents per click. Very popular search terms can cost much more on popular pay per click search engines.

Overture.com is the top PPC search engine on the web. The reason for this is their strong network of partner sites. They partner together with Yahoo!, MSN, Alta Vista, CNN, and InfoSpace. They also have what is called 'Premium Listings'. If you obtain one of the top 3 positions on your keyword phrase, then you are also listed at the top of those partner engines as well! As you can imagine, this can bring in lots of targeted traffic to your site in a very short time! The problem is that it becomes very time consuming to manage all of this in an efficient and economical way. First you have to discover which keyword phrases are the top ones for your site. Then you have to setup your account with the PPCs and then manage them so that your position doesn't slip off of the top 3.

This is where are PPC service comes in!

Here is a list of services that we perform in the PPC Plan:

• Setup of your accounts at Google and Overture (Yahoo! Search), the top PPC engines.
• Run a keyword search on Word Tracker in order to find your best targeted keywords at the best prices for the PPCs.
• Note - we always setup your ads on Google first because of their excellent provisions to test multiple ads for the same keywords. Therefore, we will test your ads on Google first before we set them up with Yahoo! Search.
• Setup your bid listings on the PPCs according to a predetermined budget limit that you set.
• Run reports once per week and email them to you. These reports will tell you exactly where you stand with the PPCs and will include recommendations.
• We will make recommendations via email on a weekly basis for improving your listings or adding new ones.
• We will automatically save you money by closing "bid gaps" if there is a gap in the price between you and the next bidder, then we will automatically decrease the bid to save you money for the same exact position!